Brand: A Bangalore based Fintech startup offering personal loans with strong funding and a strong leadership team

Challenge: Brand believes that Mobile Marketing (SMS) can create most economical brand awareness and give optimal cost per acquisition at a scale; but the earlier campaigns/practices didn’t help much or reinforce the power of SMS, RCS, WhatsApp.

Solution:Ananta has offered a ‘ready to go’ curated database of audience who have expressed/looking for personal loans. When the campaign was executed on this audience the results were fantastic much beyond the previous stats.Headers/ Display name used were WhLOAN, WhPLON, WhPRLN, WhEdPL and WhPLNW, EMI LOAN - WM, EASY EMI - WM, Quick Loans - WM, Easy Games - WM, EASY UPI WM

Result:

• Ananta was able to onboard more than 40% of the customers for the brand in less than 4 months

• Highest CTR ever through a SMS campaign

• 1/3rd the CPA as compared to other media

• Less spamming (safeguarding Brand Image) and more ROI

Delhi based Fintech startup onboards 30% customers in 2 months

Brand: A well-known and trusted Delhi based Fintech startup offering short term personal loans of up to Rs. 25,000 to people PAN India

Challenge: Brand believes that Mobile Marketing (SMS) is one of the most affordable and efficient means of customer acquisition; but they lack access to an audience who were active on SMS.

Solution: Ananta has offered a curated set of audience who are not only active on SMS but are also actively looking out to get a personal loan to meet their personal financing requirements. When the campaign was executed, the results were phenomenal and much beyond the brand’s expectations.Headers used were WhLOAN, WhPLON, WhPRLN, WhEdPL and WhPLNW

Result:

• CTR increased by 44% and lead acquisition cost came down by 18% in just 3 weeks of running the campaign

• Ananta was able to onboard more than 30% of the customers for the brand in less than 2 months

• Less junk leads and more ROI

Brand:A popular e-commerce brand of the south that is placed in the native foods segment

Challenge: Brand believes that their offering is unique and demand-worthy but is unsure how to predominantly tap the audience in certain regions of the southern part of India.

Solution: The brand has garnered unmatched demand and sales through the power of Ananta. They are able to reach their target audience by understanding the preferences of food by using the pincode feature of Ananta. The results were so exceptional that this brand has been a regular and repeated client of Ananta for the past one year.Headers used were WhFOOD, WhREST, WhDINE, WhMOTL, WhRSRT and WhLOGE

Result:

• CTR increased by 63% and lead acquisition cost came down by 28%

• Ananta was able to onboard more than 70% of the customers for the brand in less than 6 months

• More brand awareness, more sales, and more ROI

Brand: A recently launched south Indian apparel store gets a 50% CTR using this feature.

Challenge:Brand wanted to reach newer audiences and expand base in Vijaywada, which is a Tier 2 city of India.

Solution:The brand ran a pincode based targeting campaign in Vijaywada and got a very good response out of it. In the SMS copy, we mentioned a special offer code, using which customers could avail a 10% discount of their total billing.Headers used wereWhSTOR, WhSHOP, WhBzzr, WhBzar and WhMRKT

Result:

• Click rate was over 50% as more than 50% of the customers used the offer code during purchase

• High conversation ratio

• Lower lead cost acquisition

• Increased revenue and profits